Our Approach

THE PROCESS ...until the train is finally at a vantage

1Kick Off Meeting

Prior to this stage we may have met with the client and/or received an initial brief and supplied costings. Before starting work, we meet with the client to finalize their requirements

2Creative Briefing

The client drafts a brief using a template we provide. We discuss the brief and the possible creative routes together with the client, having reviewed competitor and industry research. This may form part of the kick-off meeting.

3Design Development

Following this, the creative team starts work on multiple creative routes. Usually we devise three routes, one more creative, one more conservative and one in the middle of those.

4Design Conception

When we’re happy with the work we have, we present concept to clients either in person or at times remotely. Client then reviews these options, selects a preference and provides written feedback.

5Design Finalization

We then develop the chosen route in line with the feedback provided and send back to the client for further comment. Ideally at this stage it should just be discussion of small details, which we tie up with the client.

6Production

After approval we set the artwork up either in different file formats or buy imagery and apply any treatments, make it print ready etc. depending on the design project.

7Roll out/Media

Often once the first piece of work is complete we apply either the logo or style across a range of other items or a theme across a campaign as requested by the client